TY - BOOK AU - Parr,Russell L. TI - Intellectual property: valuation, infringement, and joint venture strategies SN - 9781119356219 (Hardcover) AV - KF2979 .S647 2018 U1 - 346.7304/8 23 PY - 2018///] CY - Hoboken, New Jersey PB - Wiley KW - Intellectual property KW - United States KW - Valuation KW - Intellectual property infringement KW - License agreements KW - Joint ventures KW - Law and legislation KW - LAW / Intellectual Property / General KW - bisacsh N1 - Includes index; Introduction -- Intellectual properties definitions -- Intangible assets definitions -- Business enterprise - Section II : valuation -- Valuation principles -- Cost approach -- Market approach -- Income approach -- Risk adjusted income -- Valuation errors -- Early stage -- Special valuation situations - Section III : exploitation -- Exploitation strategies -- More exploitation strategies -- License negotiations & agreements -- Royalty rates for licensing -- 25% Rule -- Determining a royalty rate : an example -- Monitoring royalty payments -- Patent aggregators -- University licensing -- Joint ventures -- IP audit -- Organizing for the future -- Transfer pricing - Section IV : infringement damages -- Lost profits -- Entire market value rule -- Royalty rate and the Georgia-Pacific factors -- Evolving patent damages -- Trademark, copyright, & trade secret damages; Kept up to date by supplements ER -