Managing in the media / Peter Block, editor ... [et al.]. - Oxford, UK ; Boston : Focal Press, 2001. - xxiii, 388 p. : ill. ; 24 cm.

Includes bibliographical references (p. 363-372) and index.

0240515994 (alk. paper)

2001018930


Mass media--Management.
Mass media--Management.--Great Britain

P96.M34 / M36 2001

302.23/068